Sponsorship ROI & Deal Valuation Calculator
Estimate the value and return on investment for gaming and esports sponsorships, for both brands and creators.
Your valuation breakdown will appear here.
How to Price Sponsorships for Streamers & Esports Teams
Valuing a sponsorship in the gaming and esports space is a complex process that goes beyond simple follower counts. It's a blend of quantitative metrics (like viewership and impressions) and qualitative factors (like audience engagement and brand fit). For brands, the goal is to achieve a positive Return on Investment (ROI), meaning the value generated from the campaign (in sales, sign-ups, or brand awareness) exceeds the cost. For creators, the goal is to charge a fair price that reflects the value of their audience and the work required to fulfill the sponsorship. This calculator models both sides of the equation. It helps brands understand the implied CPM of their budget and project potential ROI, while helping creators calculate a suggested talent fee based on the value they provide. The key components are understanding the value of impressions (CPM), estimating potential conversions, and factoring in variables like exclusivity and audience quality.
- Models sponsorship deals from both the Brand and Creator perspectives.
- Uses industry-standard metrics like CPM, conversion rates, and AOV to project ROI.
- Calculates a suggested talent fee based on impression value, exclusivity, and other factors.
- Features interactive sliders for advanced modeling of growth, risk, and audience quality.
- Provides a dual perspective for both creators/orgs (what to charge) and brands (what to pay).
- Offers a PDF export to generate a professional 'Deal Sheet' for negotiations.
- First, select your role: 'Brand' (if you're buying a sponsorship) or 'Creator' (if you're selling one).
- For Brands: Enter your total campaign budget, desired impressions, and target CPM to see the implied value. Input conversion and AOV data to project ROI.
- For Creators: Input your viewership stats, follower counts, and the platforms you'll use. This helps calculate the value you're providing.
- Use the 'Deal Structure' inputs to model different payment types, such as cash upfront, affiliate shares, and product value.
- Adjust the advanced sliders for audience quality, exclusivity, and risk to see a realistic range of potential outcomes and valuations.
- Creators & Agents: Determine a data-driven asking price for sponsorship deals and generate professional deal sheets.
- Brands & Marketers: Evaluate the potential ROI of a sponsorship campaign before committing a budget.
- Esports Teams: Structure and price team-wide sponsorship packages for partners.
- Financial Planning: Forecast revenue from sponsorships as part of a creator's business plan.
- Negotiation Tool: Use the shared permalink to discuss and adjust deal terms with the other party in real-time.
- Educational Resource: For students and analysts studying the economics of the creator and influencer marketing industry.
This tool provides estimates for planning purposes only. Sponsorship pricing is highly negotiable and depends on many factors. Consult with media valuation and legal professionals for binding agreements.