Ad Revenue Projection Calculator — Estimate AdSense & Programmatic RPM for Gaming Sites (2025)
Estimate monthly ad revenue from sessions, pageviews and RPM. Model ad unit mix, header bidding gains, viewability, geo CPMs and sticky layouts to predict realistic revenue for gaming publishers.
Your revenue breakdown will appear here.
How Much Can Gaming Sites Make from Ads in 2025 — RPM, header bidding, viewability & ad layout tips
Monetizing a gaming or esports website through advertising is a primary business model for content publishers. This calculator is designed to provide a realistic forecast of potential ad revenue by modeling the key variables that drive performance. It goes beyond simple traffic numbers to factor in crucial metrics like pageviews per session, ad density, CPMs (Cost Per Mille), and fill rates. By understanding these components, you can project your monthly and annual revenue, identify areas for optimization, and make data-driven decisions about your content and monetization strategy.
- Models the complete ad revenue funnel, from organic sessions to net monthly income.
- Uses detailed inputs for traffic, on-page ad strategy, and monetization efficiency.
- Features interactive sliders to simulate the impact of changes in key metrics like CPM and fill rate.
- Calculates not just gross revenue but also key performance indicators like Page RPM.
- Provides an instant, real-time breakdown of your site's financial performance.
- Offers a PDF export to create professional revenue projections for business plans or partners.
- Start by entering your site's core traffic metrics: monthly organic sessions and average pages per session.
- Input your on-page ad strategy, including the number of ad units per page and your estimated CPM.
- Use the sliders to adjust for ad performance factors like viewability and fill rate.
- Factor in your monetization split, such as the percentage of inventory sold directly versus programmatically.
- Set a monthly growth rate to see a 12-month annualized projection.
- The dashboard will instantly update with your estimated monthly and annual net revenue.
- Content Creators & Bloggers: Forecast potential earnings for a new or existing gaming website.
- SEOs & Marketers: Model the financial impact of a successful SEO campaign that increases organic traffic.
- Business Planning: Create data-driven revenue projections for business plans and investor pitches.
- Monetization Strategy: A/B test different ad setups (e.g., more ad units vs. higher CPMs) to find the optimal balance.
- Due Diligence: Estimate the potential revenue of a website you are considering acquiring.
- Educational Tool: For students and analysts studying the economics of digital publishing and ad tech.
This calculator provides estimates for informational and planning purposes only. Actual ad revenue is highly variable and depends on many factors including seasonality, audience geography, and ad network performance. Consult your ad provider's dashboard for official figures.