Esports Viewership Value & CPM-Equivalent Calculator
Model the monetary value of your tournament or stream's viewership to price sponsorships and project brand ROI.
Your valuation breakdown will appear here.
How Much is an Esports Viewer Worth? — Calculate CPM-equivalents, Sponsor Pricing & Advertiser ROI
Valuing viewership in esports is a complex but critical task for teams, tournament organizers, and brands. Unlike traditional media, a viewer's value isn't just about the ad they see; it's about their engagement, loyalty, and purchasing power within a highly coveted demographic. This calculator is designed to translate raw viewership metrics—like Average Concurrent Viewers (CCV) and Hours Watched—into tangible financial figures. By using an industry-standard metric, CPM (Cost Per Mille, or cost per 1,000 impressions), as a baseline, we can establish an 'ad-equivalent' value for your audience. From there, we can model a fair market price for a sponsorship and project the potential Return on Investment (ROI) for a brand based on expected conversions. This data-driven approach moves beyond simple viewership numbers and provides a solid foundation for negotiating and evaluating sponsorship deals.
- Translates raw esports viewership metrics (CCV, Hours Watched) into monetary value.
- Calculates a suggested sponsorship fee based on impression value, audience quality, and exclusivity.
- Models the potential ROI for a brand, projecting revenue based on conversion rates and order value.
- Features interactive sliders for advanced scenario planning, including risk and audience quality.
- Provides a dual perspective for both creators/orgs (what to charge) and brands (what to pay).
- Offers a PDF export to generate a professional 'Deal Sheet' for negotiations.
- Select your perspective: 'Brand' to evaluate ROI or 'Creator/Org' to determine a fair price.
- Enter your core audience metrics, such as Total Hours Watched and Average CCV for your event or stream.
- Input the financial details of the deal, including the campaign budget and the brand's average order value.
- Use the advanced sliders to adjust for variables like audience quality, exclusivity, and risk.
- The dashboard will instantly update with key metrics like Implied CPM, Suggested Fee, and Brand ROI.
- Export the results as a PDF to use as a data-driven one-pager in your sponsorship discussions.
- Esports Teams & Organizers: Determine a data-driven asking price for sponsorship packages.
- Creators & Streamers: Justify your rates to brands with clear, industry-standard metrics.
- Brands & Marketers: Evaluate the potential ROI of a sponsorship campaign before committing a budget.
- Financial Planning: Forecast revenue from sponsorships as part of an organization's business plan.
- Negotiation Tool: Use the generated report as a third-party valuation to facilitate deal discussions.
- Educational Resource: For students and analysts studying the economics of esports media rights and sponsorships.
This tool provides estimates for planning purposes only. Sponsorship pricing is highly negotiable and depends on many factors. Consult with media valuation and legal professionals for binding agreements.